Digital Directories: The money saver you never thought of

You’re at the right address, but where to from here? You need to find the right department on the right floor. You either take on the maze challenge at this point, or you look around for assistance. Arrow signs, an available receptionist, a nearby person who “looks like they must know”, or that old directory on the wall.

Slisalsok (CC BY-SA 3.0) https://commons.wikimedia.org/wiki/File:HK_Tai_Po_Plaza_%E5%A4%A7%E5%9F%94%E5%BB%A3%E5%A0%B4_mall_light_board_shop_directory_sign_Jan-2013.jpg

Most businesses put tremendous effort into the look and feel of their foyers, yet a directory that looks like a remodelled version of the yellow pages can meddle with this hard work.  

Paper-or-metal-based directories have a distinctly dated look and feel. There is of course the better-looking sibling—namely lightbox directories—but these are also a sizable drain on resources every time adjustments are needed.

Static solutions stop your options in their tracks—you are locked down to the design, feel, and information you committed to once, and there’s no plan B if things change. You have to start over.

Static solutions stop your options in their tracks—you are locked down to the design, feel, and information you committed to once, and there’s no plan B if things change. You have to start over.

So how does a facility break up with static and make way for something fresh and dynamic, all while winning the categories of cost and speed?

By getting creative with signage.

Custom directories

Digital signage is uber capable, and to reduce it to promotional or PSA-style messaging is selling it short. Creating a digital directory template is one of the easier graphics jobs out there, whether you take a stab at it in house or engage a pro. And once the scaffolding is done, only digital affords you the flexibility to make changes with little to no new spending.

Adaptability to changing needs

Your facility’s landscape may have remained the same for the last few decades, but chances are you’ve had to do some reinventing over the last few weeks to adapt to the COVID-19 parameters.

The most obvious example is medical facilities, as they pull out all the stops to provide for the influx of COVID-19 cases by not only implementing entry-point segregation, but also repurposing their space to make room for this emergency.

The flexibility of digital, though, allows you to alter details in your space and not worry about the impact on communicating these changes.

Real time information
What if ground level staff could simply type in the name of the doctor on call now, and now, and now…. all on an existing template, and watch it go live in seconds?

It doesn’t have to be automated to be (incredibly) easy. What if ground level staff could simply type in the name of the doctor on call now, and now, and now…. all on an existing template, and watch it go live in seconds?

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One of the things you can do with certain smart digital platforms is to create a template by yourself and simply run it on your screen once. Then, every time you’d like to tweak something, you jump into the same template and make changes and simply hit Update.

More bang for your buck

There’s plenty of mileage that comes with a single screen. Rotating content including promotions, information, and directories can touch every pain point in your business communications and give you the keys to update things independently as you go along.

Here’s another saving: printing isn’t cheap, and reprinting is certainly not cheap. The lack of longevity of printed communications is staggering for the recurring outlays it comes with. You can do away with any reliance on paper collateral once and for all by throwing a screen into the mix.

The bottom line: be it in retail, corporate, or healthcare, a digital directory is easier to deploy and manage than you think. Set it up and schedule the basics once.

Then, to tweak or not to tweak…that is your call!

Image Credit: Slisalsok (CC BY-SA 3.0)

Get started with digital displays at your organisation with Entertain, our unique solution for small to medium businesses. Entertain is a plug and play digital player at a one-off cost, enabling businesses to run digital content easily, affordably, and instantly. Visit entertain.fivefaces.com.au to learn more. 

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