As aged care homes in Australia strive to meet and exceed quality standards, clear, effective communication is increasingly vital. One of the most capable ways to handle a range of this messaging—aimed at consumers, staff, and visitors—is the use of digital displays, and it’s cheaper than you think.
More than just “what’s for lunch”
Potentially the hallmark characteristic of an aged care centre is the manner in which it reaches out to residents and makes them feel at home. Important notifications about the premises, posts about upcoming events, and reminders around daily activities all work to keep residents in the loop and build a sense of community. Digital makes this instant, engaging, and often tremendously easy, while doing away with the touching and infection risks of handling paper.
Important notifications about the premises, posts about upcoming events, and reminders around daily activities all work to keep residents in the loop and build a sense of community.
Another metric on which aged care centres are evaluated is their capacity for reaching out to and engaging staff. Keeping aged care workers abreast of clinical care updates, sending out safety reminders, or sharing information about quality standards can all be executed via digital signage and in highly engaging ways.
Video and animation are excellent at grabbing attention, as are a series of images, to cover an array of topics.
If there’s one thing the COVID-19 emergency highlighted for all businesses, it is just how quickly communication priorities can change, as reminders about hand washing, alerts for social distancing, and announcements of facility closures flooded every communication channel.
Keeping aged care visitors aware of the latest developments and reassuring them of the measures being taken for their loved ones is a central responsibility. It is crucial that aged care centres are able to convey this in a timely and effective way.
Which further underlines the next point…
The right solution can make content easily and instantly updatable by staff, while managing the tone of voice for the audience, so as to alert and not alarm. Plus, reducing the burden of more manual updates such as noticeboards, as well as the outlay from printing costs, can increase efficiency and give staff a sigh of relief.
Proof of play
When it comes to audits or business reviews, digital can be very adept.
For an industry that faces significant scrutiny, it is prudent to have a reliable record of communications. When it comes to audits or business reviews, digital can be very adept at showing just how many times a media file has played, and evaluating just how effective the message was.
The introduction of digital solutions in an aged care centre of any size can dynamically change the reach and impact of communications, while notably relieving the workload of staff. Digital signage is a worthwhile investment for any facility looking to get more mileage out of its messaging, all while building a culture of transparency and trust.
Entertain is a plug and play digital player with a one-time cost, enabling businesses to run digital content easily, affordably, and instantly.