It’s interesting to consider the value and applicability of staff communications in the workplace at a time when the entire planet seems to be working from home.
As it stands, not all staff have the opportunity to isolate completely, and as infection control and social distancing have become critical practices almost overnight, it’s important that those working on premises (such as supermarkets or post offices) are kept mindful of these regulations.
Digital displays can go a long way in powering reminders, disseminating information, and beyond that—managing the morale of any work environment. What’s more, they can be managed by the same staff who currently run notice boards and bulletins.
As infection control and social distancing have become critical practices almost overnight, it’s important that those working on premises (such as supermarkets or post offices) are kept mindful of these things. But the relevance of digital goes well beyond this.
Staff = customers
Prioritising staff communication has always been a savvy choice, but this is more critical in our current environment. Content encouraging hand washing, explaining social distancing, and reminding people to wipe down benches everyday means alert staff with smart practices. Animated videos can go a long way in explaining the what-and-how of this, as can images and ticker messages.
But it’s not just during trying times that health communications matter within the workplace, and the relevance of digital goes well beyond emergency periods.
“Don’t use the ladder without a spotter”, “Wet floor,” “How to use a fire hydrant in an emergency”—businesses take on so much liability to ensure that everyone in the workplace is kept safe, and workplace accidents are still in the hundreds of thousands every year. Digital can alleviate the pressure of constant reinforcement of safety rules and actually convey this information more impactfully.
There is another direct benefit for employers here: Digital makes for a handy audit trail, as these devices often record the number of times each media file has played on each screen. It becomes that much easier, then, to evidence management’s effort into OH&S awareness.
Digital makes for a handy audit trail, as these devices often record the number of times each media file has played on each screen.
Engagement and culture
Let’s digress from the health and safety side of things now and talk about the other side of staff comms, or rather the feel of your workplace.
It’s an established finding that staff who feel adequately communicated to are likely to stay with the company longer and perform better. In other words, engagement matters.
The effectiveness of digital screens is a no brainer here as these devices allow all employees on premise to keep up to speed with the latest happenings. Displaying relevant information—such as this month’s sales targets, a birthday greeting, or even an inside joke—all go a long way in fostering a culture of communication and inclusion.
The timesheets must be filled in and the lunchroom lights turned off. Every workplace comes with a myriad of daily things that staff need nudging on; these can be easily handled via digital screens. This doesn’t always warrant full screen content, either. Even tickers can do the job of gently reminding people to keep up to speed with their admin, and these can be updated at an unmatched speed.
It is possible to revamp your staff communications entirely by moving from neglected boards to captivating screens. Digital offers a highly adept way to address safety, culture and information-sharing in any organisation. Because, again, staff = customers.
Get started with digital displays at your organisation with Entertain, our unique solution for small to medium businesses. Entertain is a plug and play digital player at a one-off cost, enabling businesses to run digital content easily, affordably, and instantly. Visit entertain.fivefaces.com.au to learn more.